About

Michael Shearer is sole owner and operator of Net_Experienced, LLC. He is dedicated to helping the right kind of people, and their businesses, grow. Applying over ten years of direct experience, Michael can help you improve many facets of your business strategies.

Michael currently lives in Boulder, Colorado with his wife, Bianca, and 3 children, Forrest, Nina and Makenzie.

Résumé

Experience

Owner/Operator- Net_Experienced, LLC

• Consultant and contractor to more than 50 projects in email/database/search engine marketing, lead generation, web design, web analytics, and programming.

Web Developer and Strategist – Private Companies

• Built four custom Content Management Systems using Wordpress
• Landing page/ad testing campaign for lead generation and ROI analysis
• Gained top 5/top 10 search engine position on various key phrases for four companies

Analyst – American Public University System

February 2005 – December 2007

• Improved applicant to registrant conversion by 5% using database marketing -resulting in a $2 million+ tuition revenue increase in 2006 and 2007
• Lead school application change resulting in 4% conversion increase – an estimated $750,000+ increase in tuition revenue/year.
• Developed performance analysis for training, coaching, and conversion trending.
• Developed library of 50+ reports for lead conversion, registration and financial analysis.

Office Manager – Center for Integrative Healthcare

May 2004 – January 2005

• Developed payroll system to account for client collections and group advertisement costs.
• Managed account payables and receivables for therapist income as well as managing product inventory and sales.
• Managed all front-of-house operations.
• Increased business visibility on web and maintained company website.

Assistant General Manager -Trident Enterprises

May to November 2003

• Managed customer orders, returns, inquiries, and support questions for e-commence division.
• Revised marketing plan to include: optimized email sales/newsletter, Google AdWords and Overture PPC campaigns.
• Search engine position analysis.
• Assisted in daily customer business flow including: shipping, package tracking, technical troubleshooting, sales processing, and overall business goals.

Supervisor – Digital River, Inc.

July 2000 to May 2002

• Provided various sales, customer service, and technical support to customers and employees for over 1,000 vendors including products made by Symantec, Fujitsu, and ACD Systems.
• Trained staff of 10-15 on new sales opportunities, new products, and department goals.
• Took lead in handling escalated customer calls and issues.
• Promotions from Rep. to Team Lead and Team Lead to Supervisor in first eight months of employment.
• Received Team of the Month and Employee of the Quarter Awards in Q3 of 2001.

Education

American Public University System

2005-2006

Master’s of Arts in Management with a concentration in IT Management. Graduated with Honors.

Drake University

1996-2001

Bachelor’s of Science in Business Administration, majoring in I.S. with a concentration in Accounting.