Owner Bio
About
Michael Shearer is dedicated to helping the right kind of people, and their businesses, grow. Applying over ten years of direct experience, Michael can help you improve many facets of your online business strategies.
Michael currently lives in beautiful Boulder, Colorado with his wonderful wife, Bianca, and 5 incredible children, Forrest, Nina, Makenzie, JB, and Dean.
NetExperienced
Founder
NetExperienced, Inc
2009 to Current
- Manage teams and projects to deliver the following services: web marketing strategy, web development, e-commerce, conversion analysis, online business development, SEO, PPC, web analytics/reporting, email marketing, copywriting, blog/community sites, social media, multivariate testing, marketing automation
Director, Web Strategy/Internet Marketing
Berzaci / Primotec / Dolcefine / Berj Corp. / Aromi D’Italia
January 2008 to January 2009
- Led web/graphic design, programming, copywriting, and B2B internet marketing strategy/implementation for 5 different vertically integrated business units
- Ranked all 5 websites in top 10 spots for essential key phrases
Marketing/Business Analyst
American Public University System
February 2005 – December 2007
- Improved applicant to registrant conversion by 5% using database marketing -resulting in a $2 million+ tuition revenue increase in 2006 and 2007
- Lead school application change resulting in 4% conversion increase – an estimated $750,000+ increase in tuition revenue/year.
- Developed performance analysis for training, coaching, and conversion trending.
- Developed library of 50+ reports for lead conversion, registration and financial analysis.
Manager
Center for Integrative Healthcare
May 2004 – January 2005
- Developed payroll system to account for client collections and group advertisement costs.
- Managed account payables and receivables for therapist income as well as managing product inventory and sales.
- Managed all front-of-house operations.
- Increased business visibility on web and maintained company website.
Assistant General Manager
Trident Enterprises
May to November 2003
- Managed all aspects of customer service/technical support for e-commerce division
- Prepared and implemented various components of internet marketing strategy including website conversion optimization, SEM / email marketing
Supervisor
Digital River, Inc.
July 2000 to May 2002
- Improved team performance on all benchmarks including time to answer, talk time and after call wrap-up
- Trained and managed 10-15 representatives on call handling techniques, product sales strategy, and dept. goals.
- Received Team of the Month and Employee of the Quarter Awards in Q3 of 2001.
Education
American Public University System
2005-2006
M.A. in Management with a concentration in IT Management. Graduated with Honors.
Drake University
1996-2001
B.S.B.A., majoring in I.S. with a concentration in Accounting.
