Owner Bio
About
Michael Shearer is dedicated to helping the right kind of people, and their businesses, grow. Applying over ten years of direct experience, Michael can help you improve many facets of your online business strategies.
Michael currently lives in beautiful Boulder, Colorado with his wonderful wife, Bianca, and 4 incredible children, Forrest, Nina, Makenzie and JB.
NetExperienced
Founder and President
Net_Experienced, LLC
2009 to Current
- Responsible for running entire operation, including client acquisition/relations, sub-contractor
hiring/management, strategic planning, P&L projections/analysis and more. - Services regularly rendered include marketing strategy, web development, ecommerce, conversion analysis, online business development, SEO, web analytics, email marketing, programming, PPC advertising, copywriting, blog/community sites, social media, web strategy/analytics reporting, Split/MVT testing.
Director, Web Strategy/Internet Marketing
Berzaci / Primotec / Dolcefine / Berj Corp. / Aromi D’Italia
January 2008 to January 2009
- Key developer in web assets and marketing strategy for vertically integrated business group.
- Increased visibility of companies on search engines through first spot/first page results for key industry search terms.
- Improved Adwords CTR, increased lead acquisition and decreased ad spending through keyword performance analysis, landing pages and multivariate testing.
- Created highly search optimized websites, using WordPress for content management.
Marketing/Business Analyst
American Public University System
February 2005 – December 2007
- Improved applicant to registrant conversion by 5% using database marketing -resulting in a $2 million+ tuition revenue increase in 2006 and 2007
- Lead school application change resulting in 4% conversion increase – an estimated $750,000+ increase in tuition revenue/year.
- Developed performance analysis for training, coaching, and conversion trending.
- Developed library of 50+ reports for lead conversion, registration and financial analysis.
Manager
Center for Integrative Healthcare
May 2004 – January 2005
- Developed payroll system to account for client collections and group advertisement costs.
- Managed account payables and receivables for therapist income as well as managing product inventory and sales.
- Managed all front-of-house operations.
- Increased business visibility on web and maintained company website.
Assistant General Manager
Trident Enterprises
May to November 2003
- Managed customer orders, returns, inquiries, and support questions for e-commence division.
- Revised marketing plan to include: optimized email sales/newsletter, Google AdWords and Overture PPC campaigns.
- Search engine position analysis.
- Assisted in daily customer business flow including: shipping, package tracking, technical troubleshooting, sales processing, and overall business goals.
Supervisor
Digital River, Inc.
July 2000 to May 2002
- Provided various sales, customer service, and technical support to customers and employees for over 1,000 vendors including products made by Symantec, Fujitsu, and ACD Systems.
- Trained staff of 10-15 on new sales opportunities, new products, and department goals.
- Took lead in handling escalated customer calls and issues.
- Promotions from Rep. to Team Lead and Team Lead to Supervisor in first eight months of employment.
- Received Team of the Month and Employee of the Quarter Awards in Q3 of 2001.
Education
American Public University System
2005-2006
Master’s of Arts in Management with a concentration in IT Management. Graduated with Honors.
Drake University
1996-2001
Bachelor’s of Science in Business Administration, majoring in I.S. with a concentration in Accounting.