Owner Bio
About
Michael Shearer is founder and owner of Net_Experienced, LLC. He is dedicated to helping the right kind of people, and their businesses, grow. Applying over a decade of direct experience, Michael can help you improve your computer and internet business skills, as well as apply a variety of strategies to help your business.
Michael currently lives in Frederick, Maryland, with his wife, Bianca, and 3 children, Forrest, Nina and Makenzie. He intends on relocating to Boulder, Colorado in 2009 - and being able to serve my clients everywhere.
Résumé
Experience
Web Strategist - Net_Experienced
Current Position
- Consultant and contractor to more than twenty projects in email/database/search engine marketing, lead generation, web design, web analytics, and programming
Web Developer and Strategist - Private Companies
- Built four custom Content Management Systems using Wordpress
- Landing page/ad testing campaign for lead generation and ROI analysis
- Gained top 5/top 10 search engine position on various key phrases for four companies
Analyst - American Public University System
February 2005 - December 2007
- Improved applicant to registrant conversion by 5% using database marketing -resulting in a $2 million+ tuition revenue increase in 2006 and 2007
- Lead school application change resulting in 4% conversion increase – an estimated $750,000+ increase in tuition revenue/year.
- Developed performance analysis for training, coaching, and conversion trending.
- Developed library of 50+ reports for lead conversion, registration and financial analysis.
Office Manager - Center for Integrative Healthcare
May 2004 - January 2005
- Developed payroll system to account for client collections and group advertisement costs.
- Managed account payables and receivables for therapist income as well as managing product inventory and sales.
- Managed all front-of-house operations.
- Increased business visibility on web and maintained company website.
Assistant General Manager -Trident Enterprises
May to November 2003
- Managed customer orders, returns, inquiries, and support questions for e-commence division.
- Revised marketing plan to include: optimized email sales/newsletter, Google AdWords and Overture PPC campaigns.
- Search engine position analysis.
- Assisted in daily customer business flow including: shipping, package tracking, technical troubleshooting, sales processing, and overall business goals.
Supervisor - Digital River, Inc.
July 2000 to May 2002
- Provided various sales, customer service, and technical support to customers and employees for over 1,000 vendors including products made by Symantec, Fujitsu, and ACD Systems.
- Trained staff of 10-15 on new sales opportunities, new products, and department goals.
- Took lead in handling escalated customer calls and issues.
- Promotions from Rep. to Team Lead and Team Lead to Supervisor in first eight months of employment.
- Received Team of the Month and Employee of the Quarter Awards in Q3 of 2001.