Net_Experienced

Net_Experienced Web and Content Management

admin — Mon, 10 Dec 2007 18:29:51 +0000

There’s no denying how the web can affect your business. Using the right internet marketing strategies can be lucrative to your success.

We want to help you improve your internet presence and business performance using these services: content management, search engine optimization, web analytics, email marketing, copywriting and other internet-based efforts.

You will benefit from an integrated web strategy because site visitors, and customers, interact with the web in different ways. Be sure to reach them equally. Contact us today!

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Web Analytics data for Usability Testing

admin — Fri, 14 Dec 2007 14:47:43 +0000

If you have a pre-existing site wtih web analytics running, reviewing your data in preparation for website usability testing can be very helpful.

For a simple example, look at these three pieces of data pertaining to in your site’s pages:

Time Spent on Pages
Most Popular Pages
Exit Pages

For Time Spent, look at the top 3 each for least time spent and most time spent. For most popular, pick the top 3-4 and the same for Exit Pages.

Now, when setting up the test plan, without forcing it, have your testers reach these pages and make sure you take extra careful notes on the pages you previously identified. The way your testers interact with these pages may give you insight into why they are the most popular (or most popular to leave your site from), or why so much or so little time is spent on them.

Who knows, on one of your top exit pages, you might have a hyperlink to an external site that doesn’t open in a new window, so people might accidentally be leaving your site.

Keep in mind this is just a sample project of what you can do with your web analytics data combined with usability testing. For more in depth work:

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landing-pages

admin — Thu, 13 Dec 2007 17:55:16 +0000

Landing page for landing page testing.

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Content

admin — Thu, 13 Dec 2007 15:45:29 +0000

This site is using Wordpress to manage its content. If you’d like to learn how to do this for your website, please let us know.

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Web Usability Testing

admin — Sat, 08 Dec 2007 03:28:31 +0000

There comes a time when you need user feedback on your site. With even the slightest website usability testing, you’ll quickly learn that the behaviors of your site visitors/customers is vastly different than how you may use the web (and our perception of how your customers do).

There are some excellent, inexpensive testing methods out there that will be of great value when designing or re-designing your website. With only a handful of random testers (primarily from your target user group) and a few hundred dollars (or some other bribery), you can do some simple testing.

Resources I’d highly recommend:

Web usability testing will greatly improve how your website performs during any part of your website’s lifecycle.

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