Print and web writing have some similarities, but the major difference is time.  Someone sitting down to flip through a magazine or newspaper is, at least partially, relaxing.  While on the web, it is usually a different story.  Users, even when poking around their favorite social media site, are looking for content they can use, fast! 

We want to be as effective as possible in writing copy that catches the search engines, but more importantly, your potential visitors’ attention. 

In a particular order of importance, we want to consider:

• title
• sub-headers
• content description
• the content itself (e.g. integrating use of key phrases, lists, bullet points…)
• noticable visitor action items
• closing each time we write something on the web. 

Having this balanced saturation of your particular article’s topic will help the reader’s find the article and what they are looking for, quickly.  And if they are satisfied with the speed of information acquisition, and  the relevance of your content to their search criteria, the more likely they are to return and refer. 

Net_Experienced’s recommended reading on the topic of great copywring for the web is Copyblogger, from where the above list was paraphrased.

Share This