Author Archives: Michael Shearer

1) You can’t effectively run your business and be the expert at all things (like internet marketing). Trying to keep up with changing industry trends, updating your website, creating marketing campaigns, and having sufficient analysis of what is and isn’t...

He is the first (and usually only person) I contact for my website needs. He’s very professional, efficient and a pure joy to work with. I highly recommend for your needs.
Jim Masie, MACE Designs

I knew a little (very little) about RegEx prior to reading some more comprehensive materials, particularly the guide to RegEx for SEO over at SEOmoz (again): http://www.seomoz.org/blog/an-seos-guide-to-regex, along with the support materials references at the bottom of the blog.

Personally,...

I recently encountered a blog article on SEOmoz that listed 7 questions to ask someone being considering for a Senior SEO management position and it really made me reflect on my level of SEO knowledge and skill. While I’ve been...

I spent a few hours today actually understanding and building out some more complex custom reports in Google Analytics. The brilliant thing about this is, while I built some from scratch so that I could understand the process more clearly,...

First, I have to preface this post with the notice that I’m behind in my work here due to my family coming to town for an early Christmas and getting violently ill with a stomach bug on Saturday night.

That...

I’ve been reading “The Psychology of Winning” lately and the most recent chapter, Positive Self Direction, along with a conversation I had with my chiropractor, really resonated with me.

It became clear to me that I don’t do an effective...

I began my editorial calendar yesterday using Google calendar for scheduling and reminders. I created a unique calendar for just It’s definitely a work in progress. I am going to re-visit these articles, http://www.distilled.net/blog/seo/creating-an-editorial-calendar-for-content-marketing/ and http://heidicohen.com/how-to-develop-a-social-media-editorial-calendar/, so that I can...

Today was a reminder of how little I know about web analytics, even though I’ve been using it since late 2005 (yes, I have a copy of Eric Peterson’s Web Analytics Demystified on my bookshelf from way back then).  I...

I’ve been reviewing a variety of material on content marketing this weekend (since Friday) and have been organizing my current accounts, started building a content publishing schedule, and reviewing other software that may make my content marketing efforts go more...